As a researcher specializing in media, technology and children, my work is informed by my interest in, and knowledge of, child development. At Fluent Research, we have collaborated with numerous media companies to provide insights into the evolving experiences of children and parents with digital...
A few months ago, my Girl Scout troop of 8 and 9-year-old girls voted on which badges they wanted to earn. They overwhelmingly voted to earn the “STEM Career Exploration” badge, and the “Coding” badge, among others. It was clear they were very excited about...
Recently, we attended the Digital Media and Developing Minds International Scientific Congress in Washington, DC, which was organized by the Children and Screens Institute of Digital Media and Child Development. This unique event brought together clinicians, advocacy leaders, teachers, and researchers. Expertise among attendees included...
Research Camp is an immersive experience for both youth and clients. For the kids, it involves engaging in a full schedule of camp activities and participating in research for a brief period each day. Clients have the opportunity to witness children grapple with their research...
The Scholastic Kids & Family Reading Report is a biennial national survey of parents’ and children’s reading attitudes and behaviors. Fluent Research recently conducted the eighth edition of the survey on behalf of Scholastic, and we are pleased to share that major media outlets have...
Have you noticed vibrant color schemes, unconventional patterns, curated clutter, and an eclectic mix of styles popping up in your social media feed lately? If so, then you may be familiar with Gen Z maximalism— a bold and expressive design aesthetic that exemplifies the motto,...
In this special Kid Insight column, which originally appeared in Kidscreen Magazine last month, David Cohen, senior director of content research at Sesame Workshop, Stefanie Cousins, vice-president of marketing and communications at Fluent Research, and Sofia Polo, director of research strategy at Fluent Research, give insight...
One of the most consistent findings I have noticed while studying families and digital media over the years is that parents want their children to be less dependent on them. At the same time, however, parents must also supervise their children and ensure their children’s...
In 2021, Chris McCarthy, the president and CEO of Viacom-CBS and MTV Networks, launched the Mental Health Storytelling Coalition and the publication of the Mental Health Media Guide. The purpose of the guide is to teach content creators how to develop more positive mental health...
A wise and dear professor once told me, “The medium is not the message. The message is the message.” And when television was the medium, that was certainly true. But is that still the case with the proliferation of interactive media for children taking hold?...