07 Jun Gen Z Maximalism: More is More
Have you noticed vibrant color schemes, unconventional patterns, curated clutter, and an eclectic mix of styles popping up in your social media feed lately? If so, then you may be familiar with Gen Z maximalism— a bold and expressive design aesthetic that exemplifies the motto, “more is more.” Let’s take a dive into this recent trend.
Gen Z maximalism is a far departure from minimalism, popular among millennials. Whereas the millennial generation prefers simplicity and functionality through clutter-free spaces, clean lines, and neutral colors, Gen Z prioritizes vibrancy, creative self-expression, and constant stimulation.
The rise of Gen Z maximalism is due, in large part, to the impact of the pandemic. With extended periods of quarantine and stay-at-home orders, young people spent more time indoors cultivating living spaces that emanated warmth and inspiration. Gen Z turned to maximalism as a way to infuse their homes with the energy, joy, and personality that reflect their unique tastes. The aesthetic goes beyond interior design. Gen Z’s maximalist effect on fashion and beauty subverts conventions and tradition with an eclectic style of bold patterns, textures, and colors.
In our work at Fluent Research, we often explore how digital products empower the creativity of young people around the globe. Gen Z maximalism reflects the unique ways in which this generation seeks to express their individuality, creating unique content that stands out in the crowded digital landscape. This aesthetic encourages personalization and unabashed exploration of various styles and modes of expression. We must ensure that Gen Z continues to have access to the latest digital platforms, innovations, and tools that empower them to customize and personalize their experiences and express their creativity.