Market Research

17 Mar Reimagining Research Recruitment After the Pandemic

Posted in Market Research, Research.

The COVID-19 pandemic reshaped countless aspects of daily life, and its ripple effects have continued to influence how we engage with work, education, and extracurricular activities. The impact of these societal shifts presented unique challenges for researchers when recruiting participants for studies during the pandemic....

09 Sep Veteran Researcher and Journalist David Zax Joins Fluent Research as Senior User Experience Researcher

Posted in Employee News, Market Research, UX.

September 10, 2024 (New York, NY) –– Fluent Research, a data and insights-driven strategic consulting firm, announced today that David Zax has joined the company in the role of Senior User Experience Researcher. In his new position, David will conduct research for some of the...

04 Oct Conducting Qualitative Research with Kids at Camp

Posted in Children, Kids, Market Research, Methodology, Qualitative Research, Research, Research Camp.

Research Camp is an immersive experience for both youth and clients. For the kids, it involves engaging in a full schedule of camp activities and participating in research for a brief period each day. Clients have the opportunity to witness children grapple with their research...

12 Sep Introducing Research Camp: An Immersive Experience for Researchers and Participants

Posted in Kids, Market Research, Research, Research Camp.

Picture this: a charming summer camp tucked away in the woods on the outskirts of Boston. Hundreds of children are splashing in the pool, hiking through the trees, and playing on the ropes course. A select group will not only partake in typical camp activities...

31 Mar UX Research and Design: Inclusion

Posted in Market Research, Research, UX.

Last month, I attended the Critical UX: Challenging the Dogma of UX event hosted by HmntyCntrd. At this virtual symposium, academics, researchers and designers from around the world gathered to examine some of the prevailing credos that have emerged in the UX field. What ensued...

14 Mar The Year of Meta-Cringe for Gen Z

Posted in Market Research, Methodology, Qualitative Research, Research.

If you have had any interactions with a teen or young adult recently, I am sure you have heard the word "cringy" uttered more than once. Consider Chicken Shop Date interviews with Amelia Dimoldenberg and Taylor Swift's infamous 2022 NYU graduation speech when she says...

04 Feb The Power of Market Research: What I’ve Learned from My Colleagues at Fluent

Posted in Market Research, Meditations.

As I reflect on my first year working at Fluent Research, I am grateful for the valuable lessons I have learned from my colleagues who work in market research. Their expertise and experience have given me a new perspective on the industry and helped me...

11 Jan Fluent Research Promotes Sofia Polo to Director, Research Strategy

Posted in Employee News, Market Research, Research.

January 11, 2023 (New York, NY) – Fluent Research, a data and insights-driven strategic consulting firm, announced today that Sofia Polo has been promoted to Director, Research Strategy. In this role, Sofia will work with the senior executive team on advancing the company’s mission and strategic direction. “Sofia...

27 Oct Creating Open Spaces: Four Best Practices for Moderating Participant Interviews

Posted in Market Research, Qualitative Research, Quantitative Research, Research.

When I joined Fluent as a User Experience Researcher I was most looking forward to acquiring interview moderation skills. It was crucial to me that I be well prepared to speak to participants in a way that elicited relevant insights and encouraged them to share...

27 Aug How to Build a Career in Research