Market Research

24 Aug

Posted at 19:08h in Education, Employee News, Interns, Market Research

This summer, we have been working with three talented interns, offering them the chance to learn more about the world of data and insights-driven strategic consulting and helping them to hone their research skills.

We’ve also been sharing short interviews with each intern where we’ve chatted about their experiences working with us and what they’ve learned. In this third and final interview, we’re speaking with psychology major Emma Clarke who is studying at Tulane University in New Orleans.

Fluent: What made you want to intern at Fluent Research?

Emma: As a psychology major, there are many different paths that I could take after graduation. I was really interested in figuring out what path I’d like to take, so I wanted to explore what doing a type of research would be like. I also have a relative who is a client of Fluent Research. Seeing how well respected Fluent is by them and the research Fluent has done for them made me very interested as well.

Fluent: What have you learned so far?

Emma: I have learned many different skills so far! I think the most important thing that I have learned is that it is crucial to be firm and confident in your findings for a client. I also have learned the many different ways that research can be conducted and how to guide an interview through observing projects.

Fluent: What has been the most interesting thing you have done?

Emma: The most interesting thing that I have done is gone through interviews of military spouses who were widowed by suicide. Although the interviews were very emotional and sad, their stories were touching and they had very unique perspectives that allowed them to contribute to interesting research.

Fluent: What do you hope to do after college?

Emma: While I am still not 100% sure what I’d like to do after college, I am leaning towards doing research similar to the market research conducted by Fluent. Alternatively, I might be interested in doing more general psychology research. Either way, I will probably be going to graduate school after college to pursue a master’s or a Ph.D.

19 Aug

Posted at 18:35h in Education, Employee News, Interns, Market Research

We’re lucky enough to have three stellar interns working with us at Fluent Research who have all been impressing us with their tenacity and work ethic.

Last week, we shared an interview with Markos Stroumbakis, a rising sophomore at Hunter College in New York City. This week, we’re getting to know Elizabeth Anna Mintusova, a student at Saint Louis University in Missouri.

Fluent: What made you want to intern at Fluent Research?

One of the main reasons I dreamed about being an intern at Fluent Research is because I believe that here I can perfectly apply and combine my passion for psychology and business at the same time. In addition to that, working at this company gives me a great opportunity to collaborate with people from different backgrounds so I can learn something new all the time.

Fluent: What have you learned so far?

Elizabeth: So far, I have learned to work on completely unique projects every day, where all of them require certain skills in different areas. I have also learned how to manage my time schedule correctly, multitask, welcome clients, and be fast and efficient in terms of cooperation with the members of the Fluent Research team who work remotely.

Fluent: What has been the most interesting thing you have done? 

Elizabeth: I think that the most interesting thing that I have done so far during my internship is testing future surveys and questionnaires. It is very exciting to take the polls by yourself and try to detect any possible errors to fix them. Another awesome part of that work is applying the roles of different people to yourself so you can detect errors that show up in different scenarios.

Fluent: What do you hope to do after college? 

Elizabeth: I am not sure about what I want to do after graduating from the university, but I am definitely planning to work in a company that is related to psychology and human resources where I could work and communicate with people, while also having responsibilities that are related to business administration and finance.

 

12 Aug

Posted at 18:49h in Employee News, Interns, Market Research, Research

We’re so excited to have three talented interns working with our Fluent Research team this summer. Discovering and nurturing new talent is something we’re passionate about at Fluent, and we have no doubt that this cohort of interns will go on to do great things in their careers.

In the coming weeks, we’ll bring you brief interviews with each of our interns where they will share their background, what they’ve learned during their time with us, and what they hope to achieve in the future.

First up is Marko Stroumbakis, a rising sophomore at Hunter College in New York City.

Fluent: What made you want to intern at Fluent Research?

Marko: My initial internship search was for professional experience in the world of marketing, but being such a vast field, I quickly narrowed it to market research. As I explored my social network, I came across Fluent’s Founder and President Nellie Gregorian through a common contact. When doing research on the Fluent website, I was immediately intrigued by the variety of practice areas and services. Fluent is based in the heart of NYC, my home city, which was a huge plus for me. From there, I knew Fluent would be the best place to begin my professional career.

Fluent: What have you learned so far?

Marko: I have learned several skills during my time at Fluent. First, I have enhanced my professional communication, both verbal and non-verbal. I have also improved some technical skills in software such as Excel. Most importantly, I have gained a breadth of knowledge and experience in market research and business development. Checking both qualitative and quantitative data and working on survey testing as well as translating subject responses from Spanish to English has been valuable in understanding how data is used to inform insights.

Fluent: What has been the most interesting thing you have done? 

Marko: The assignment that has interested me the most so far was conducting secondary research in the preliminary steps of a new client project. As I uncovered more resources, I was captivated by the plethora of information and data on such a recent market trend.

Fluent: What do you hope to do after college? 

Marko: After I graduate from college, I hope to obtain my MBA in Marketing from Duke University, NYU, or USC. Throughout the rest of my academic career, I aim to gain several experiences and broad knowledge in the field of marketing, with a particular emphasis on brand management.

01 Jul

Posted at 21:34h in Market Research, Publications, Quantitative Research, Research

Have you been thinking about traveling to Iceland? If the answer is yes, you are not alone. Fluent Research’s 2022 survey among 1,000+ US consumers ages 18-70 shows a dramatic revival of interest in Iceland and Icelandic products since we last conducted the survey in 2020. In fact, 52% of respondents say they are highly likely to travel to Iceland for pleasure. The previous survey, conducted in 2020 amid the COVID-19 pandemic and associated lockdowns and layoffs, saw a softening of such interest, when only 39% expressed a desire for travel to Iceland. The relaxation of pandemic mandates and re-opening of cities and international borders has brought a vigorous rebound in interest.

All things associated with Iceland seem to be benefiting from the widening appeal of Iceland as a destination. According to Fluent’s Executive Director William Sandy, who was interviewed last month for an article about the survey results in The Morning News, an Icelandic newspaper, “American consumers expressed record levels of interest in travel to Iceland, and interest in stop-over travel to Iceland. The upward trend in awareness and interest in Iceland and Icelandic products that we have witnessed since 1999 has resumed and even accelerated. Marketing in Iceland is clearly paying off.”

Fluent Research has been tracking consumer attitudes towards travel to Iceland and Icelandic products in the U.S. on behalf of the Icelandic trade and tourism association, which promotes tourism, products, and culture of Iceland, since 1999. To see our last case study on our work with Iceland Naturally, click here.

21 Jun

Posted at 15:08h in Employee News, Market Research, Qualitative Research, Quantitative Research

We’re excited to welcome two new team members to Fluent Research. Amber Gonzalez is a Quantitative Researcher and Charlotte Beatty is a User Experience Researcher.

Prior to joining Fluent, Amber worked at EDC’s Center for Children and Technology as a field researcher and at NYU School of Medicine’s Student Health Service, where she leveraged data-driven insights to expand mental health services for medical students.

Charlotte recently graduated from Boston University, where she studied the anthropology of health and medicine. For her undergraduate academic research, Charlotte designed and conducted an investigation into aspirations for marriage and family among Gen Z young adults. Check out Amber and Charlotte’s full bios on our website.

18 May

Posted at 00:01h in Employee News, Market Research, Quantitative Research

May 18, 2022 (New York, NY) – Fluent Research, a data and insights-driven strategic consulting firm, announced today that Mary Meyn has joined the company in the role of Director, Research. In her new position, Mary will manage public opinion and market research studies for some of the world’s best-known brands and organizations.

“Mary joins Fluent after a distinguished career in political polling, public opinion and market research,” said Nellie Gregorian, Founder and President of Fluent Research. “Mary’s outstanding analytical skills and her deep commitment to the professional standards of public opinion research will further improve the caliber of our work. We could not be more thrilled for Mary to join Fluent Research and help us advance our mission of leveraging data and insights in service of making a positive impact on the lives of children, youth, and families.”

Prior to Fluent, Mary was Vice President at Edison Research, where she spent 16 years supporting the national Election Day exit polls, providing critical and time-sensitive data about who Americans voted for and what issues were important to voters. Mary has also worked with major companies in media and policy, including AMC Theatres, The Brookings Institution, ESPN, NPR, Marketplace, and Univision, among many others.

Mary has been an active member of the American Association of Public Opinion Researchers (AAPOR) community, serving for many years on the Executive Council of the Pennsylvania/New Jersey chapter, including serving as President in 2019.

Mary is a graduate of Binghamton University and has a master’s degree in Politics and Public Affairs from the Edward J. Bloustein School of Planning and Public Policy at Rutgers University.

About Fluent Research
Fluent Research is a data and insights-driven strategic consulting firm. Since 2006 Fluent has leveraged understanding of human behavior to help the world’s best-known brands and organizations advance worthy causes, innovate transformational products, and successfully navigate change. Fluent’s work centers around three practice areas: thought leadership research, formative research and evaluation, and social impact assessment. Fluent has applied rigorous and innovative research solutions in service of promoting children’s access to and quality of education, and gender equality in the U.S. and in over 70 countries around the world. Fluent’s creative arm, Fluent Productions, is an award-winning producer of original documentary content that harnesses the power of visual storytelling to bring attention to important issues facing our society, to build empathy and inspire action.

Contact: Stefanie Cousins
[email protected]

 

16 Feb

Posted at 07:05h in Children, Kids, Market Research, Methodology, Research

Here at Fluent Research, we find ourselves interacting with kids nearly all year around. We interview them about playtime and class time, film them at home and at school, play games with them, and even watch videos alongside them. We talk to kids a lot for the research we conduct on behalf of our clients!

Some researchers may be intimidated by talking to children. It’s understandable. We were young people too once, but we might not remember what it’s like to be 4, 6, or 8 years old. Well, fear no more! Our Director of Youth Development and Education Dan Warren put together the above video to help you get through your next interaction with a small human and have fun at the same time!

If you would like to download the slide show, click here.

 

15 Dec

Posted at 22:56h in Content, Education, Evaluation, Market Research, Publications, Research

Fluent’s Research Strategist Sofia Polo recently completed research on oral health literacy for our client Sesame Workshop that was included in an article published in the peer-reviewed California Dental Association Journal.

The article describes a series of activities through which UCLA and Sesame Street collaborated to develop and use oral health resources as part of a children’s oral health awareness campaign. Read an excerpt of some of Fluent’s findings below. You can read the rest of the study starting from page 771 on the December 2021 issue of the California Dental Association Journal.

Focus Groups:

Sesame Street organized a qualitative study using focus groups to examine dentists’, child care providers’ and parents’ current practices and perceptions of the barriers Chinese-speaking, Spanish- speaking, Korean-speaking, Black and Filipino families encounter with regard to the oral health of their young children. The focus groups also sought to solicit feedback on SSIC’s oral health resources.Research objectives included identifying stakeholders’ top priorities and concerns around the oral health of young children; exploring stakeholders’ current practices for promoting the oral health of young children and pinpointing where they learned about these practices; describing the challenges and barriers parents encounter in promoting the oral health of young children, including those unique to specific language/ethnic groups; and gathering feedback and recommendations on the SSIC resources and soliciting ideas for effective dissemination strategies to reach the specific language/ethnic groups. The focus groups consisted of 16 in-depth 45- to 60-minute individual interviews with dentists via Zoom and 13 90-minute virtual focus groups with mothers and child care providers conducted via Zoom.

Results:

During the lifetime of the campaign, the aim was to achieve the following goals across all platforms on social media:

  • Reach 10,000 users per video at minimum.
  • Achieve 25% engagement across all posts per video views.
  • Receive 20,000 views per Dentist Grover video.
  • Receive 50,000 views for Elmo’s Toothy Dance.
  • Increase followership by 50% across all platforms.
  • Recruit at least five local and/ or national partners.  

Results of the awareness campaign exceeded each of the reestablished goals, with the social media campaign generating impressive metrics within a month of the release of the fifth video (FIGURE 2) and a grand total of over 687,000 views of the five featured new videos across MLAS and SSIC websites by the conclusion of the project in December 2020. Followers increased across all social media platforms, with Facebook followers showing the highest percentage increase (112%) and Instagram having the greatest number of followers (204).