By Nellie Gregorian Last night, I peeked into my teenage daughter’s room. She was lying on her bed, phone in hand, earbuds in, completely absorbed in her digital world. Every few seconds, she’d laugh softly, shake her head, or roll her eyes. A small, everyday moment. But...
In our work with PBS KIDS, Nickelodeon, and other children’s media clients across broadcast, digital, and interactive properties, we’re often brought in while content is still evolving. Animatics are rough. Scripts are fluid. Characters haven't been finalized. Game mechanics are still being refined. That’s exactly...
The Scholastic Kids & Family Reading Report is a biennial national survey of parents’ and children’s reading attitudes and behaviors. Fluent Research recently conducted the eighth edition of the survey on behalf of Scholastic, and we are pleased to share that major media outlets have...
At Fluent Research, we capture, distill and communicate authentic insights to help our clients make data-driven decisions and develop successful business strategies. In recent years, we’ve also been implementing a uniquely powerful way to explore and express these insights: bespoke, broadcast-quality documentary films. The documentaries we...
In 2021, Chris McCarthy, the president and CEO of Viacom-CBS and MTV Networks, launched the Mental Health Storytelling Coalition and the publication of the Mental Health Media Guide. The purpose of the guide is to teach content creators how to develop more positive mental health...
A wise and dear professor once told me, “The medium is not the message. The message is the message.” And when television was the medium, that was certainly true. But is that still the case with the proliferation of interactive media for children taking hold?...
Digital contexts are becoming more prevalent in children’s lives than ever before, fueled in part by the COVID-19 pandemic and the need to move various aspects of children’s lives online*. Since human development is a holistic and dynamic process between the developing person and his...
Today, the most cutting-edge thinking about human development is holistic, dynamic, and emphasizes the relationship between the developing person and his or her context. This thinking is an important evolution; a stark contrast to outmoded ideas that see people as something to be molded by...