21 Jul Designing for Kids
Digital contexts are becoming more prevalent in children’s lives than ever before, fueled in part by the COVID-19 pandemic and the need to move various aspects of children’s lives online*. Since human development is a holistic and dynamic process between the developing person and his or her context* and children develop in positive and healthy ways when their strengths are combined with the strengths of their contexts, we have an opportunity as researchers to bring this framework to the changing landscape of children’s lives.
What has become apparent in our company’s recent requests for proposals, is that there is a lack of fit between the knowledge and experience of many designers and the developmental needs and abilities of children. This lack of fit signals a fundamental problem, and an opportunity, given the growing presence of digital technology as a context for children’s development. The virtual world is a new frontier and there has been a land rush of companies looking to stake their claim flag. This rapid growth has seemed to create holes in the capabilities of these frontier companies. More precisely, the talent needed to design for adults does not adequately translate to designing for kids. In the absence of comprehensive knowledge about child development, current designers may err in using themselves or those close to them as the markers of success and/or “normality”.
“We all have a blind spot and it’s shaped exactly like us.” – Junto Diaz, Author
Short of extensive training in child development, designers can utilize a few central rules of thumb when designing for kids. Keeping these in mind will go a long way to minimizing, or at least acknowledging, our biases:
1) All humans are whole. Sometimes by necessity, we need to zoom in and focus on a specific part of children’s development, such as their literacy level or their ability to swipe on a tablet. But it is important to understand those parts within the context of the whole developing person. We then need to further adjust our lens to view that person as situated within a dynamic relationship with his or her context.
2) There is no ‘typical’ child. Much of what we know and have studied about children is approximations that are gathered from information that has been averaged over large groups from mostly Westernized societies. Expectations about children should be considered approximations that can get you close to understanding.
3) All households are different. A common mistake is to view children’s development as unfolding in a vacuum. Rules and expectations differ greatly by household and are driven by cultural, situational, and practical factors. Just because a child is developmentally capable of something does not mean that they will do it.
4) Child development is less linear than it appears. Because development is an iterative process, there are often regressions that ebb and flow with progressions. Development of a skill or competency may occur steadily over time or rapidly in spurts. While many abilities get better over time, it is not always the case. Some abilities, like attention span increase gradually over time during childhood while other capacities, like learning a new language, decrease over time. Other aspects of development, like identity development, are latent during younger years and then rapidly develop.
If there is one mantra that we could recommend to all designers and those thinking about how to best support kids, we would strongly offer this:
“Every [child] is like all other [children], some other [children], and no other [child].” – Kluckhohn & Murray, Anthropologist & Psychologist
By Dan and Amy Warren.
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1*Responsible Innovation in Technology for Children. UNICEF Office of Research – Innocenti, Florence, 2022.
*Lerner, R. M., Lerner, J. V., Almerigi, J., Theokas, C., Phelps, E., Gestsdóttir, S. Naudeau, S., Jelicic, H., Alberts, A. E., Ma, L., Smith, L. M., Bobek, D. L., Richman-Raphael, D., Simpson, I., Christiansen, E. D., & von Eye, A. (2005). Positive youth development, participation in community youth development programs, and community contributions of fifth-grade adolescents: Findings from the first wave of the 4-H Study of Positive Youth Development. Journal of Early Adolescence, 25(1), 17-71.