Kids Research Tag

When I was younger, I used to read a lot! Books were my gateway to exploring the world. Due to my family’s financial constraints, vacations and other summer activities were not available to me. Instead, books became my window to new cultures, places, and experiences.

Along with the movie The Parent Trap, the book Sleepaway Girls by Jen Calonita sparked my interest in going to summer camp and the possibility of forming lifelong friendships while experiencing all that nature had to offer. Inspired by this book and the movie, I immediately began researching different summer camps in my area hoping to recreate the adventures I had read about. Having been to summer camp, my neighbor recommended YMCA Camp Woodstock located in Woodstock, CT, describing it as a magical place and an experience he never forgot. Hoping to have that same experience, I reached out to the camp director directly and asked how I could go to summer camp too. While there were some scholarships left to partially cover the cost of attendance, I would have to pay the rest myself. Undaunted, I made it my mission to advocate for myself to attend. I begged my parents to let me go, got straight As that quarter to show my parents my commitment, and put together a potential payment plan if I were to attend.

After tirelessly advocating for myself, I was accepted into YMCA Camp Woodstock’s Leaders-In-Training (LIT) program – a six-week experience for teens that changed my life. I made some amazing friends from all over the world including Spain, France, and Italy. I participated in fun activities like kayaking, camping, learning camp songs, and competing in dining hall chant battles. I loved it so much that I returned to camp the next summer, eager to relive the magic of summer camp.

This summer, when Fluent announced plans for a research camp, I found myself in a position to pay forward the life-changing experience I had gained all those years ago. In partnership with New England Base Camp, Fluent arranged for a group of mostly Latinx tweens to attend day camp for two weeks where they could take part in all the camp activities, as well as research-related activities, including activity sessions and focus groups. To alleviate some of the cost, Fluent offered summer camp scholarships to the research participants, which deeply resonated with me. I was so excited for the opportunity to help others have that same amazing summer experience I had when I was growing up.

Unfortunately, I quickly realized that Latinx families have major reservations about the idea of summer camp because they immediately think that their child will be sleeping there, which raises major concerns for them. Most don’t realize that there are also day camps where kids just go for a few hours a day. I had to work very hard to reassure them they would be safe and would not be sleeping there since it was a day camp. I served as the main point of contact for them and their children. Knowing that I also come from a Latinx background and speak Spanish fluently, they felt much more comfortable opening up to me. I met with them individually before they enrolled to answer any questions and for them to get to know me as well. Once the camp started, they knew they could call or text me at any time, easing their concerns and solidifying mutual trust.

The stories of three tween girls who had recently arrived from El Salvador especially resonated with me. To attend this camp each day, they needed to travel roundtrip from East Boston to Milton, MA, yet their mothers worked 10-hour days and had no way of picking up or dropping them off at camp. Because the mothers had wanted to provide opportunities for their girls to practice their English, assimilate into their new home, and make new friends, they found a friend for the girls to stay with so they could be closer to the camp. I appreciated that the moms were trying so hard to have their daughters attend summer camp. Their experience touched me and reminded me of all the advocating I had to do for myself to attend camp all those years ago.

As camp ended, it was clear that these three girls had been positively impacted by their camp experience and left a lasting impression on the lives of their fellow campers. Yes, they had formed new friendships, but they had also become a source of support for each other and an inspiration to the camp as a whole. The oldest girl, an 8th grader, took on the role of translating for the other two. Together they helped other campers and staff practice their Spanish-speaking skills, and educated everyone about Salvadoran culture.

From the outside looking in, Research Camp had such a tremendous impact on the lives of these girls and I think that was very special. Reflecting on the summer and watching the campers navigate the program reinforced the idea that camp has the potential to serve as a catalyst for growth, resilience, and cross-cultural understanding.

By User Experience Researcher, Evelin Garcia.

Picture this: a charming summer camp tucked away in the woods on the outskirts of Boston. Hundreds of children are splashing in the pool, hiking through the trees, and playing on the ropes course. A select group will not only partake in typical camp activities over the next two weeks, but they will also share their thoughts and feelings with researchers on a wide range of topics, including mobile devices, media content, and wearable tech.

Our Fluent Research team recently took an unexpected path to this magical place. Fueled by the need to find Latinx children to test out a new curriculum for GBH, the Boston-based PBS affiliate, we scouted for and recruited 10-13-year old children in their communities. As our team began building relationships with them and their families, a novel idea soon transformed our methodology. In lieu of a typical monetary incentive, we would offer each child a scholarship for a two-week immersive day camp experience filled with adventure. Amidst the laughter, splashes, and camaraderie of swimming, hiking, archery, and crafts, our young participants would share their insights and reflections on the GBH curriculum and beyond. This is how Research Camp was born.

In partnership with New England Base Camp, we had arranged for the children we recruited to attend the day camp for two weeks. When they were not participating in camp activities, they would take part in research-related activities, including activity sessions, dyads, and focus groups. During these sessions, representatives from GBH and other companies had the opportunity to interact one-on-one with the children, ask probing questions, observe focus groups and interviews, and even spend time participating in camp activities themselves. Simultaneously, Director of Productions Heath Cozens and Associate Producer Paige Frankovich of Fluent Productions were filming campers’ day-to-day activities, interviewing them, teaching them how to interview each other, and gaining real-time insights during spontaneous debrief sessions. Heath connected with one camper’s family and arranged a “deep dive” interview with the child and family in their home – a documentary style he recently described in his blog.

Research Camp fostered an immersive research environment for our clients that provided them with a front row seat for focus groups, activity sessions, and in-depth interviews. But what’s more—our clients could engage in the kid world of summer camp! They had the opportunity to spend time with kids during research activities, ask them questions, get a feel for how kids talk with one another, how they move and relate, and what they are interested in. A far cry from the one-way mirror, our clients had the opportunity to “hop in” and ask questions, set up impromptu interviews, sit down with insightful participants, debrief with us in person, and open themselves to breakthrough insights—all things best supported by a live, dynamic, open-ended, and immersive research environment.

What started as a pragmatic choice has blossomed into an enriching research model, poised to reshape how we think about client and participant engagement. With the addition of Research Camp to our toolbox, Fluent can now offer clients a new kind of research methodology, one that blends innovation and exploration for meaningful insights and endless opportunities. Stay tuned for announcements about specific dates and locations for future Research Camps during school breaks in Boston, MA and Los Angeles, CA. See you there!

By Stefanie Cousins

The Scholastic Kids & Family Reading Report is a biennial national survey of parents’ and children’s reading attitudes and behaviors. Fluent Research recently conducted the eighth edition of the survey on behalf of Scholastic, and we are pleased to share that major media outlets have already picked up some of the report’s key findings.

On June 2, 2023, Psychology Today shared results from this research that demonstrated the strong link between reading frequency and emotional well-being. Teens who read less frequently were more likely than other teens to say that their emotional or mental health was worse compared to before the pandemic. In fact, the teens who read less often are more likely to report feeling anxious, depressed, and lonely than the teens who read more often.

On June 24, 2023, Alyssa Rosenberg of the Washington Post wrote an opinion piece about the decline in kids’ reading for fun. She cited data from Scholastic’s Kids & Family Reading Report showing that 28% of children between ages 6-17 read 5-7 days a week, down from 37% in 2010. With this in mind, she offered some outstanding ways to encourage children to read, including giving kids the freedom to choose their own books. This last point is supported by data from the research, which found that more than 90% of kids say their favorite books and the books they are more likely to finish are the ones they have picked out themselves.

We’re thrilled to have conducted this impactful research on behalf of Scholastic and look forward to sharing more news coverage of the report as it becomes available. You can view the research results on Scholastic’s Kids & Family Reading Report website.

By Stefanie Cousins