30 Jul Our Favorite Collaborative Projects
In celebration of World Friendship Day, we asked members of our team to share their favorite collaborative projects. From content marketing campaigns to national surveys and in-depth ethnographies, these projects showcase the power of teamwork and the friendships that drive our success.
Stefanie Cousins – Vice President of Marketing and Communications
The public launch of Research Camp has been my favorite collaborative project at Fluent Research to date. Research Camp allows us and our clients to explore the world through the eyes of children. Using a range of qualitative research methodologies, we aim for deep insights into their thoughts, feelings, and experiences to answer our client’s research questions all in a classic camp environment.
The launch of Research Camp involved a content marketing campaign that distributed articles, images, GIFs, and videos as well as the development of a new page for our website, which serves as a one-stop shop for our stakeholders to learn more.
The development and execution of Research Camp’s public launch was a true team effort. I worked with Heath Cozens, Paige Frankovich, and Dan Warren, as well as our friends at Curious Media, who helped develop and design the webpage.
Mary Meyn– Research Director and Chief Staff
The Kids and Family Reading Report on behalf of Scholastic was my favorite collaborative project. Scholastic is a leader in children’s book publishing and strives to understand children’s preferences in what types of books they’re looking for and the type of content they enjoy.
Scholastic supports not just children in their reading but families as a whole. They want to understand how parents are utilizing books with their children, what support they need to encourage their children to read and enjoy reading, and what role reading plays in American families. Scholastic has tracked parents’ and children’s attitudes toward reading and their reading behavior with a biannual national survey since 2010. Scholastic engaged Fluent Research to continue this tracking study in 2023 with a survey of parents of children ages 0-17 and children ages 6-17.
Dana Markow and I worked closely on this project over the course of more than a year. While the study in and of itself is important and compelling, working with Dana on this project also provided us with opportunities to discuss our favorite childhood books, to reflect on what reading means to us as adults as well as its importance in our respective childhoods. In addition, Dana and I connected about the next generation of readers in our families, including their favorite books, and their reading struggles and triumphs.
Kelly Sheehan– Senior User Experience Researcher
I recently worked on a research project that involved interviewing coworker dyads about their work culture and meetings. It was super fun collaborating with my Fluent colleagues to brainstorm creative approaches to having the dyads interact and answer questions. We asked them to complete a brainstorming exercise together using a collaborative white-boarding tool called Miro. It was interesting to not only design this research but also observe coworkers’ relationships in real-time and hear how they describe their work rapport.
I worked with Farrah Brensinger and Sofia Polo on this project. Farrah and Sofia are excellent collaborative partners, bringing lots of attention to detail, creative ideas, and levity to our work. I felt like we all connected really well and respected each other’s ideas, which helped us land on a creative and well-thought-out approach. I’m so grateful to work with these two amazing researchers and to continue to learn from them!
Dan Warren– Director, Youth Development & Education
I worked on a week-long ethnography project where we tried to capture what it was like to be a kid in school these days. I collaborated with Heath Cozens, our Film Director. The project was special for two reasons. First, I love being in schools and immersing myself in the world of kids. Second, it was amazing to learn about the process of shooting films and how those techniques could improve my skills as a researcher.