09 Sep Veteran Researcher and Journalist David Zax Joins Fluent Research as Senior User Experience Researcher
September 10, 2024 (New York, NY) –– Fluent Research, a data and insights-driven strategic consulting firm, announced today that David Zax has joined the company in the role of Senior User Experience Researcher. In his new position, David will conduct research for some of the world’s best-known brands and organizations; he will also help Fluent tell stories about the most successful of these research engagements.
“David joins Fluent after a distinguished career in both journalism and strategy consulting,” said Nellie Gregorian, Founder and President of Fluent Research. “His deep expertise in conducting empathic interviews and communicating his insights will delight both our existing clients and those we have yet to meet. We are excited to see all David can do to help Fluent Research in its mission of leveraging data and insights in order to make a positive impact on the lives of children, youth, and families.”
David has spent the last seven years working at other research agencies, conducting studies as varied as in-person ethnographic research with internet trolls (on behalf of Google) and large-scale user testing of AI chatbots (for Meta). Specializing in tech, and working on projects both strategic and tactical, his previous clients have included Airbnb, Dropbox, Intel, LinkedIn, Netflix, Twitch, and Twitter.
Before his years in research, David spent a decade as a journalist. His story on mattress marketing was named one of the best in Fast Company’s 25-year history. He has additionally contributed to The New York Times, This American Life, and other outlets. Holding a Master of Fine Arts degree from NYU in playwriting, David continues to write creatively. His plays have been produced and developed towards feature film production.
David is a graduate of Yale University and has a master’s degree in Science Journalism from Columbia University.
About Fluent Research
Fluent Research is a data and insights-driven strategic consulting firm. Since 2006 Fluent has leveraged understanding of human behavior to help the world’s best-known brands and organizations advance worthy causes, innovate transformational products, and successfully navigate change. Fluent’s work centers around three practice areas: thought leadership research, formative research and evaluation, and social impact assessment. Fluent has applied rigorous and innovative research solutions in service of promoting children’s access to and quality of education, and gender equality in the U.S. and in over 70 countries around the world.
Contact: Stefanie Cousins
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