Get to know us Tag

11 Jun

Posted at 19:49h in Content, Get to Know Us

With its capacity to bring us knowledge, laughter, and new perspectives, social media can enrich our lives in countless ways. In this blog, our team shares their favorite accounts to follow. From thrilling outdoor adventures to insights into parenting with empathy, these accounts offer endless fun and inspiration. We hope you enjoy them as much as we do!

 

Lia Abrams: User Experience Researcher – Beli

Beli is an up-and-coming social media platform that allows you to search for restaurants in your area, save them to your wishlist, and rate them once you have dined there. You can see where your friends want to go and where they have been as well as what they ordered at each restaurant, how they rated it, and even pictures of their food. It’s the best way to find a great restaurant that’s been vetted by people you trust!

 

Aeliya Ahmed: Projet Manager – Ben Kielenski 

Ben makes TikTok videos that always open with “do you want to come on an adventure with?” He solo travels and does the coolest outdoor activities you could imagine – all the hiking, biking, kayaking, swimming, diving, running in the world! I love watching him because his videos remind me of how much there is to see – and he inspired me to go on my three-month solo trip earlier this year!

 

Farrah Brensinger: Senior User Experience Researcher – The Pancake Princess 

The Pancake Princess (Erika Kwee) hosts “data-driven bake-offs,” where she tests trending Internet recipes and lets her squad of taste testers give their verdicts. Whether you’re on the hunt for a new carrot cake recipe, or if you simply MUST know how Smitten Kitchen’s lemon bar recipe stacks up against Tartine’s, the Pancake Princess is your go-to guru!

 

Mary Meyn: Chief of Staff and Director, Research – Born a Backpacker

One of my favorite accounts to follow is Born a Backpacker, the Instagram account of a family who share their travels around the United States and the world with their three young children. I love following their journey as a family doing everything from everyday things such as taking their kids to soccer practice to living on a boat for a week in Thailand. Nia, the woman who runs the account, is very down to earth and seemingly shows her family’s “real life.” It is the best of social media: an account that is inspiring, shares practical tips, and makes me feel connected to other people with similar interests.

 

Kelly Sheehan: Senior User Experience Researcher  – NurturedFirst

As a parent of a young child, I find NuturedFirst a super helpful account for tackling everyday challenges (like how to respond to tantrums) and more serious challenges (like body safety). The account owner (Jess) uses real world examples to demonstrate how to meet your child with deep empathy rather than focusing on the inconvenient behavior itself. I love this account because I feel like I walk away with more knowledge, more empathy, and greater appreciation for my child.

 

Amy Warren: Senior Child Development Researcher –  Darcia Narvaez

Darcia Narvaez is a central force within the paradigm shift BACK to humans’ original and “normal” cooperative orientation that begins within the human family. Simply, she is the Jane Goodall of humans, reminding us of our (human) needs, inner wisdom, and wellness-informed pathways to flourishing. Check out her educational outreach project, The Evolved Nest, to learn more! And be sure to explore #EvolvedNest #JaneGoodall #humanflourishing too!

 

 

 

07 Jun

Posted at 15:05h in Employee News, Get to Know Us

Meet Aeliya Ahmed Fluent’s new project manager! With over six years of experience in the non-profit, education, and healthcare sectors, Aeliya excels at streamlining processes and promoting informed decision-making. A graduate of the University of Pittsburgh, her journey includes supporting families at a crisis nursery and even teaching in NYC Public Schools through Americorps! We sat down with her to learn more about her background, approach to project management, and what excites her about her new role at Fluent.

1. Tell us a little about your background. What did you want to be when you were younger and what motivated you to pursue a career in project management?

When I was younger, I wanted to be an artist. I didn’t know what project management was until after I graduated college, and once I realized how detail-oriented the role could be, I decided it was the right fit! The perfectionism and attention to nitty-gritty details that project management involves feels like a close enough fit to an artist.

2. How do your experiences in the non-profit, education, and healthcare industries inform your approach to project management? 

Having worked with so many different people across different industries has certainly made me a better project manager. I’ve worked with energetic five-year-olds in classrooms, stressed attending surgeons in the ER, worried parents at community centers, and busy tech clients with crunched timelines. All of these experiences have made me comfortable working with and talking to anyone. Project management involves a lot of cross-functional collaboration, so that’s a skill I’ve been able to develop having worked in these different roles.

3. With your diverse background, what advice do you have for individuals looking to pursue a career in project management, especially those interested in working with children or in research?  

The best advice I have is to try as many different paths as you can. Working in the education, healthcare, and non-profit spaces has helped me realize what I didn’t enjoy working on — which is just as important as realizing what you do enjoy. If you have varying interests, I would say to test as many of them out as you can, and you’ll rack up immeasurable experiences along the way. Project management involves a lot of organizing and streamlining processes — having varied experiences can help you approach finding ways to improve those processes with a new lens!

4. What’s your go-to hobby or activity outside of work that brings you joy?

I’m a serial hobby collector. This year, I’m getting back into figure skating. Last year’s focus was on learning how to surf, and next year’s goal is to learn kung fu!

5. What are you most excited about in your new role at Fluent Research?

I am super grateful to be working with such an awesome team. I’ve gotten to learn so much from my teammates in a short amount of time. I’m looking forward to streamlining some more of our processes, and ensuring that every project is a smooth operation.

Connect with Aeliya on LinkedIn!

07 Jun

Posted at 14:53h in Employee News, Get to Know Us

We’re thrilled to introduce Kelly Sheehan, our new Senior User Experience Researcher! With over a decade of experience in technology, including roles at Meta and Age of Learning, we’re excited to welcome Kelly and her expertise in qualitative and quantitative methodologies to our team. We caught up with Kelly to learn all about her career journey, her passion for user experience research, and what brings her joy outside of work!

1. Tell us a bit about your career journey. What inspired you to become a user experience (UX) researcher, and how did you navigate your path to Fluent?

I knew I was a researcher ever since my first research methods class in college. I loved the idea that research could help answer any question, and bring us closer to understanding why people do and think the way they do. I went right to grad school to get my PhD with the intention of becoming a professor but realized the long years from research to publishing and academic bureaucracy were not for me.

I discovered UX research after doing an informational call with a former member of my graduate school lab who landed a UX research job. I loved that UX experience research was fast, and rigorous, and that you could see the impact of your research on people’s everyday lives. I landed my first UX researcher job at Age of Learning, an ed-tech company that creates educational products for kids, students, and families. I spent four years at Age of Learning leading UX research on their flagship app, ABCMouse, before leaving to work for Instagram.

At Instagram, I worked on the Integrity team, with the goal of making Instagram safer for teens. I led foundational research on users’ experiences with negative comments, as well as testing design changes to make hashtag pages safer for teens. After a year and a half at Meta, I worked briefly at a small market research firm called Brilliant Experience before joining Fluent.

I found my way to Fluent after a former manager of mine, who is now a client of Fluent, saw that they were hiring a Senior UX Researcher and connected me to a few people at the company. I was incredibly impressed not only by the organization’s portfolio of work but also by how genuinely kind and smart everyone was that I met with. I was also excited to work on a variety of projects and have the opportunity to hone some new research skills. I feel very lucky to be part of the Fluent team!

2. What’s a unique challenge you’ve faced in your career as a user experience researcher, and how did you overcome it?

I, unfortunately, experienced two rounds of layoffs as a UX researcher in the span of a year, during a time when the competition for a UX research role was fierce. It was challenging to position myself as unique in a large pool of highly qualified candidates.

I kept myself focused and motivated by doing lots of networking calls, which helped me get my name out there and also feel connected to the UX research community. In a way, I felt like I was conducting my own UX research with the goal of learning about research at other companies, and understanding how other researchers landed their current jobs. While it was challenging being on the job market, I learned a lot about what I want in a career and who I am as a researcher, and I’m ultimately thankful for the space and insight it provided me.

3. With over 10 years of research experience, what advice do you have for those looking to pursue a career in the field?

There are two key parts of being a UX researcher that are important for being successful. First, there’s the research part, which includes selecting appropriate methodologies, being a good moderator, managing research projects and timelines, and delivering insights that are impactful. I would encourage those new to the field to try to get as much diverse research experience and training as they can so that they can understand how to make the best strategic research decisions for a variety of situations.

The second part is the relationship part. Whether you are an in-house researcher or a market researcher working with clients, building strong relationships with your stakeholders is essential to being a great researcher because it ensures that your research is impactful. For example, I once had to deliver research insights that I knew would not be received positively by my team because the findings suggested that we should not move forward with a product idea we were pursuing. I had a great relationship with the product manager on my team, so I leaned on him to help me strategize how to present the results in a way that offered a more viable and exciting solution. The team ended up accepting my recommendations and shifting product directions, which led to the whole product team being successful because of my research.

What makes UX research valuable is not only that it is rigorous and designed appropriately, but also that someone takes the research and does something with it to improve a product or experience. If you’re new to the field, make sure you’re investing not only in your research expertise but in your collaboration and relationship-building skills.

4. What’s your go-to hobby or activity outside of work that brings you joy?

Relationships are extremely important to me, so I try to spend my free time planning activities and spending time with my family or friends. About a year ago, I started a “club” for my group of friends that meets every month where we take turns hosting get-togethers at our houses. I’ve been friends with the same group of friends since middle school, and having a recurring event on the calendar for us to get together brings me so much joy and means there’s always something to look forward to.

When I’m not sipping wine and eating cheese with my life-long friends, you can typically find me spending time with my husband, Frank, and my 2-year-old daughter, Madison. Maddie is absolutely wild and has boundless amounts of energy, and I love watching her climbing and jumping at gymnastics, digging in the dirt, and talking to literally anyone that she sees. Every moment with her is pure joy.

5. What are you most excited about in your new role at Fluent Research?

I am most excited to work on projects with an amazing group of smart and driven researchers. What drew me to Fluent was the people, who are not only incredibly bright and interesting, but driven, empathetic, and kind. Even when work is busy, people are always asking how they can help move a project forward. I’m looking forward to working with such great people, and I know I will be learning a lot from them.

Connect with Kelly on LinkedIn!

16 Oct

Posted at 21:01h in Employee News, Get to Know Us

Welcome to Fluent Research’s special Boss’s Day celebration! We couldn’t resist the opportunity to reflect on what makes our boss, Nellie Gregorian, unique. Join us as we share our favorite things about working with Nellie — it’s a refreshing reminder that a kind leader creates an environment where employees feel valued, motivated, and ready to give their best.

Lia Abrams, User Experience Researcher

Nellie is such a joy to work with! She is an inspiration to me as a woman who is confident, personable, has an entrepreneurial spirit, and yet encourages us to enjoy the little things in life. I love seeing her in the office and catching up about our lives. She has an abundance of knowledge and wisdom and I have learned so much from her.

Charlotte Beatty, User Experience Researcher

Nellie is creative, positive, and knows how to make work fun!

Farrah Brensinger, Senior User Experience Researcher

Nellie believes that everyone has something important to bring to the table. Despite leveraging our strengths, she makes sure to provide opportunities that stretch us. I love that Nellie is intentional about hearing from each team member on a regular basis, whether in a small 1:1 meeting or in a larger group setting. Her leadership helps me hone the things I already do well, and challenges me to develop skills in other areas.

Allison Caplovitz, Director, Content Research & Evaluation

Nellie is a smart, fearless leader who trusts the work of others. She values professional development and roots for everyone to succeed. AND, she knows how to have a good time!

Stefanie Cousins, Vice President, Marketing & Communications

Nellie has a leadership style that encourages the people who work for her to grow, develop, and become even better versions of themselves. She respects her staff and sees everyone’s potential. Nellie cares about our wellbeing and wants to make sure we are finding balance in our lives. Yes, she is a fantastic boss!

Heath Cozens, Director, Productions

The genuine care she has for the staff! And her hilariously black sense of humor 🙂

Tom Fuller, Vice President, Business Development

Nellie’s the best boss I have ever had. She’s fair and generous and works very hard.

Evelin Garcia, User Experience Researcher

I really enjoy working with Nellie. She actually cares about us as people and not just employees. She’s always asking how we are doing, encouraging us to take care of ourselves, and supporting our professional and personal growth. I think Nellie really prioritizes our wellbeing, which is really refreshing and hard to find in many professional spaces.







Sofia Polo, Director, Research Strategy




She has very chill vibes and believes in all her employees!


Amy Warren, Senior Child Development Researcher 


Nellie embodies the values that guide Fluent’s work and empowers us to do the same. Wellbeing, innovation, equity, and access are not just missions we advance, but are woven into the culture of Fluent, into the way we work, the way we relate to one another and to our clients, the way we evolve as a company. That is integrity in its highest form. That is Nellie.






Dan Warren, Director, Youth Development & Education


Nellie has taught me to be open to and listen for helpful advice, even when it stings a bit.




 



                                                    

                                
                            

                        					

				

			

		

		

                    		

			

									

						
					

								

					

						
29 Sep 

						

							Posted at 10:36h
							in Get to Know Us                            																														
													

						
At Fluent Research, we love to get lost in podcasts that educate, entertain, and help us connect with the world around us. In celebration of International Podcast Day, we asked some of our team to share the shows that have captured their hearts and minds!


The Daily Stoic – User Experience Researcher, Lia Abrams


The Daily Stoic is hosted by Ryan Holiday. He uploads every day of the week and provides a short lesson on stoicism, which is an ancient Greek philosophy centered around virtue, wisdom, temperance, and justice. He reads a short text from ancient works and then describes in modern-day terms how the lesson from the Stoics can be applied to everyday life. I find the podcast really informative and grounding! It’s a great way to begin the day.


Las Culturistas with Matt Rogers and Bowen Yang – User Experience Researcher, Charlotte Beatty


Every Wednesday, Las Culturistas delivers a perfect whimsical hour of discussion of all things pop culture. Hosted by two of my favorite comedians, Matt Rogers and Bowen Yang, the show tackles some of today’s most pressing questions, like which housewife from the RHONY cast is most iconic? And when ARE we getting music videos for Beyonce’s Renaissance album? They also interview a variety of wickedly talented guests, including people like Melanie Lynskey, Harvey Guillen, Michelle Yeoh, and MUNA to name some of my favorites. Most importantly, they host an annual Culture Awards show live at Lincoln Center, where finalists duke it out for awards like, “The Free Willy Award for Animal Achievement”, “Best Word to Scream”, and “Christina Aguilera Award for ‘It’s Just Good'”. If you are a nerd for all things movies, television, music, and pop culture, then this podcast is perfect for you. I love to listen to it at the end of a long day to unwind with some laughs!


Matter of Opinion – Director of Content Research and Evaluation, Allison Caplovitz




Matter of Opinion is hosted by New York Times opinion journalists, each with a different perspective on current events. I really like it because I am interested in political discussions and am often in a bubble of those who generally agree with my political views. It is really nice to hear various perspectives on news and information. It is particularly great in today’s society where people can disagree with respect.


How I Built This – Vice President of Marking and Communications, Stefanie Cousins


How I Built This features Guy Roz’s interviews with the person or people who have founded some of the world’s best-known brands. What I love most about this podcast is the fascinating paths, with surprising twists and turns, that have led them to develop their innovative ideas into fully-realized successful companies. I’ve been listening to these interviews since 2016, and the show continues to feature insightful stories. Some of my favorite episodes are the interviews with the founders of Spanx, Drybar, Patagonia, Southwest Airlines, Title Nine, Zappos, Khan Academy, Chicken Salad Chick, Angie’s List, Spin Master, Head Space, and Canva. They are all fascinating, so be sure to check out the library of episodes — at least one of them will surely catch your eye!


Office Ladies – Director of Research Strategy, Sofia Polo


I love The Office. I watch it constantly as I do chores around the house. Repeating it is such a comfort, especially during stressful times. The Office Ladies podcast goes through the series episode by episode with two of the starring actors providing commentary and the inside scoop on the making of each of the show’s episode. During lockdown, I binged this podcast constantly, especially when I was going on walks around the park. It was a great way to cope with the stresses of the pandemic. On my Spotify wrapped for 2020, it told me I listened to Office Ladies for 10 hours one day! Now I’m all caught up with the episodes but I still think it’s one of my all-time favorite podcasts.


Good Night Stories for Rebel Girls – Senior Child Development Researcher, Amy Warren


Our 12-year-old daughter has long loved hearing stories about girls and women who have made herstory. Good Night Stories for Rebel Girls is a perfect fit. We have cuddled around the book at night and listened to the podcast on the way to school in the morning. Some of our favorite stories come from the lives of Frida Kahlo, Amelia Earhart, Maya Angelou, and Greta Thunberg. It is still our daughter’s (and our 9-year-old son’s!) go-to podcast. 


 

                                                    

                                
                            

                        					

				

			

		

		

                    		

			

									

						
					

								

					

						
24 Aug 

						

							Posted at 23:18h
							in Employee News, Get to Know Us                            																														
													

						
At Fluent, our four-legged friends are not just pets, but cherished members of our extended family. This National Dog Day, we’re thrilled to share the canine companions that bring joy, laughter, and love to Fluent’s employees. From a Jack Russell-beagle mix that loves lounging to an adopted Shih Tzu who is devoted to her owner, prepare to fall in love with the dogs of Fluent Research!    


 


Max, Age 13 – Owned by Lia Abrams, User Experience Researcher


Max is a little bundle of fun! He is a bichon poodle and weighs about 15 pounds, but don’t be fooled by his small stature. Max was an epic hiker in his prime, frequently going on 10+ mile hikes and leading his family along the path. Max scratches each family member’s door every morning to wake them up and greet them before moving on to the next. If you want to cuddle up with him, I recommend doing so in the morning when he is extra affectionate. By the evening time he can usually be found under his owners’ bed. 


 


 


 


Izzy, Age 13 – Owned by Natalia Belchikov, User Experience Researcher


Izzy is a sweet dog who loves lounging at home and luring people to give her food with her puppy eyes. She is a Jackabee (50% Jack Russell/50% beagle). Izzy’s relaxation time is very precious to her, she does not like to be moved or bothered when she gets comfortable. In fact, she is a notorious seat nabber; if you need to get up from your spot, don’t be surprised to see Izzy getting comfortable in it by the time you get back. One of her favorite activities is chasing after squirrels during a walk. She loves to make a scene, barking loudly and pulling on the leash so we can keep up! Be warned that she loves to show her affection with licks and by staring at you with adoring eyes. She has grown up with cats all her life, and though the cats can be a pain, she loves them too. 


 


 


Milo, Age 4 & Lily, Age 9 – Owned by Allison Caplovitz, Director, Content Research and Evaluation


Milo is active and friendly. He is my walking buddy and will happily walk 5 miles with me every day! He loves to get into food that he is not supposed to – and is often caught rummaging through the trash to find a tasty morsel.


Lily is my lap buddy and will cuddle any time she has the chance. You will often find her on my lap during long work days. Even though she only weighs 12 pounds, she will put her much larger brother, Milo, in his place if he makes a wrong move!


 


 


Lily, Age 7 – Owned by Stefanie Cousins, Vice President of Marketing and Communications


Meet Lily, a 9-pound Shih Tzu we adopted 18 months ago from my best friend’s mother who became too frail to care for her. Lily is 95% love and affection and 5% “don’t mess with me.” Lily’s full-time job is to keep her people company and make sure they feel her devotion, and she is a pro. She spends her days sleeping on my lap while I work, or curled up somewhere warm and soft waiting for the next recipient of her cuddles and licks. But don’t let our tiny, Ewok look-alike fool you. Lily has short bursts of energy when she fetches her toys like a retriever and plays sock tug-of-war like a bulldog. When Lily’s younger brother Mochi (a 1-year-old Russian Blue cat weighing in at 14 pounds) wants to play, Lily engages in fun-loving games until she’s had enough and charges at him with a growl that would force any kitty to slink away.


 


 


Elle, Age 5 – Owned by Paige Frankovich, Producer


Meet Elle, the ultimate mix of husky, pitbull, and German Shepherd craziness! She was adopted about a year ago after being surrendered by her previous owner at 2 1/2 years old. In the 6-8 months she was bouncing around in shelters, she had some sort of head trauma. She’s all healed now and her only side effect is having the cutest mismatched ears. Elle loves to play with her spiky ball, run around with her doggy friends, and eat any food that lands in her vicinity. She is loving her carefree new life!




 


 


Luna, Age 3 – Owned by Amber Gonzalez, Quantitative Researcher


Meet Luna, the ultimate lap dog with an adorable persuasion technique — puppy eyes! She knows just how to win you over and claim her spot on your lap. Luna loves making new friends- at just 6 pounds, she fearlessly befriends dogs over ten times her size. Her favorite hobbies include exploring dog-friendly spots in the city and snacking on yak chews and peanut butter.


 


 


Skylar, Age 5 – Babysat by Nellie Gregorian, Founder and President


I don’t have a dog (a childhood dream that still hasn’t been realized) but I babysit my friend’s dog, Skylar. Skylar is a pomsky and the coolest dog ever. She is very poised and carries herself with dignity. When other dogs approach her, she looks at them calmly but with an unmistakably superior attitude, like a grown-up looking at an impetuous kid. She is also stunningly beautiful, with eyes of different colors – one light brown and one cool blue. She loves me, and is always happy to come for a visit — my treating her with Russian cutlets might have something to do with it! 🙂


 


 


Lola, Age 5 – Owned by Kelly Sheehan, Senior User Experience Researcher


Meet Lola, a 5-year-old German Shepard mix. My husband and I adopted Lola in 2020 the day before the world shut from COVID. She does not like other dogs or people, but she gives us all her love every day. When she’s not barking at Amazon drivers, she loves tearing apart stuffies, chewing bones, and cuddling in bed with us. She’s taught me a lot about patience, loyalty, and empathy. We love her!