21 Dec Our Year in Review: Fluent’s Memorable Moments and Achievements
As we approach the conclusion of 2023, the Fluent team is excited to reflect on some standout moments that have shaped this year. Join us on this journey down memory lane as we celebrate impactful client work, innovative research initiatives, and the recognition of one of our exceptional colleagues.
1) Scholastic Kids & Family Reading Report™
Fluent Research conducted the eighth edition of the Scholastic Kids & Family Reading Report™, a biennial national survey examining parents’ and children’s reading attitudes and behaviors. This year’s findings, including the correlation between reading frequency and emotional wellbeing, garnered attention from major media outlets such as Psychology Today and The Washington Post. Explore the results on the Scholastic Kids & Family Reading Report website.
2) Research Camp
Picture a camp nestled in the outskirts of Boston, where children engage in typical camp activities while sharing their thoughts with researchers on various topics. What began as a quest to find Latinx children for GBH’s curriculum testing transformed into Research Camp—an immersive research environment. This novel approach allowed our clients not only to observe focus groups and interviews but also to actively engage with the dynamic world of summer camp, fostering breakthrough insights and participant engagement. Keep an eye out for announcement about future Research Camps in Boston, MA (February 19-23 & April 15-19) and Los Angeles, CA, during school breaks and throughout the year. If Research Camp piques your interest, reach out to Nellie Gregorian.
3) Sofia Polo’s Outstanding Young Researcher Award
In November, Fluent’s Director of Research Strategy Sofia Polo received the Outstanding Young Researcher Award at the 2023 Marketing Research and Insight Excellence Awards. Presented to individuals under 30 who have made significant contributions to the industry, this accolade recognizes Sofia’s dedication, client focus, and insightful analyses. Sofia’s achievement underscores Fluent’s commitment to nurturing talent and innovation in market research.
As we bid farewell to 2023, these milestones stand as testaments to Fluent’s commitment to excellence, innovation, and client satisfaction. We are grateful for the opportunities to collaborate, learn, and grow throughout the year. Looking ahead, we remain dedicated to pushing the boundaries of what is possible in market research. Thank you for being a part of our journey, and here’s to another year of continued success and meaningful contributions in 2024.
By Stefanie Cousins – Vice President, Marketing and Communications