Fluent’s role was to demonstrate that high-quality media and storytelling, coupled with community-based interventions, can increase awareness of the importance of girls’ education, spark individual and collective engagement, build stronger social movements, catalyze policy advancements, and create meaningful and lasting social change.

Fluent employed experimental and quasi-experimental studies to measure the impact of this 3-year initiative on raising awareness of the importance of girls’ education, increasing access to education, and positively affecting social norms around girls’ education in India, Nigeria and the Democratic Republic of Congo.

The impact evaluation provided compelling evidence that the ENGAGE program in India, DRC and Nigeria has contributed to a shift in attitudes, awareness, aspirations, and behaviors with respect to girls’ education. The program has inspired a variety of concrete actions among community members to ensure girls’ access to education and to advance girls’ empowerment in planning their future.