Girl Scouting Works: The Alumnae Impact Study

December 2, 2014

For the 100th Anniversary of Girl Scouting, Fluent conducted a large-scale national study of the impact of Girl Scouts on the lives of American women across generations. The study employed both qualitative and quantitative methodologies of the highest social science standards, and reached the following conclusion: Girl Scouting works. Women who were Girl Scouts as girls display more positive life outcomes than other women, with the strongest impact on community service, civic engagement, education and income. And this is the case for all Girl Scout alumnae, across generations, social class, race, and engagement in other extracurricular activities.

Visit the page on the client’s website about our work

Read the full report (PDF)

Watch the video clip we produced for them

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