Senior Research Director

Craig heads our statistical and psychology analysis work. He oversees the design and analyses of Fluent evaluation and segmentation research. Craig has an uncanny ability to translate the results of arcane statistical analyses into coherent and elegant narratives.

Craig has over 25 years of experience in conducting consumer segmentation, program evaluation, and clinical research for corporate clients, non-profit organizations, and government agencies. Craig has conducted numerous randomized trials to assess the impact of educational television and other media on children and families. In addition to media, his areas of expertise include exploration of health and wellness issues, examination of risk behaviors among children and youth, education, employee relations, and electoral politics.

In addition to his consulting work, Craig is the author of over 50 peer-reviewed articles on psychology, program evaluation, and treatment of post-traumatic stress disorder (PTSD). He currently leads two PTSD treatment trials funded by the Department of Defense and the Department of Veterans Affairs. 

Craig is based in the San Francisco Bay Area in California. He is a clinical psychologist and Associate Professor of Psychiatry and Behavioral Sciences at Stanford University. He received his B.S. in political science from the Massachusetts Institute of Technology and his Ph.D. in clinical psychology from Yale University.

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