As many of us are getting ready to take a long-awaited summer break and head to the beach, a European city, or a camping trip — let’s not forget that […]
Rarely has a public awareness campaign been so successful with no major advertising dollars spent. When Sesame Street introduced a new muppet character – a girl named Julia who has […]
We are always happy when Fluent research helps our clients generate publicity for their brands and their causes. Our study on behalf of the Better Sleep Council, the nonprofit arm of the mattress manufacturers’ association, was recently quoted by NPR.
In the past week or so, I have attended two great children’s media conferences – the Kidscreen Summit in Miami and the Digital Kids Conference and Toy Fair in New […]
Kids, especially tweens, are increasingly the decision-makers with respect to their own afterschool activities, relegating the role of parents to two basic functions: vetting the safety and convenience of the afterschool program and paying for it. Yet most afterschool program providers still market almost exclusively to parents.
By the time they are in their tweens, kids are fully aware of the potential of online self-education. They often view the Internet as their primary resource for learning, discovery, and skill development, and are thus less likely to turn to adults for information or assistance. Digital technology has thus altered the role of parents and educators as information providers and filters.
Media-based initiatives have a proven record of affecting social norms and mobilizing communities to act for the common good. Our evaluation will seek evidence of the impact that the stories of ordinary girls who confront tremendous challenges and overcome nearly impossible odds to pursue their dreams can have on communities’ attitudes towards equal access to education.
Market research has undergone major transformations in recent years. Most changes are driven by technological advances and the pervasive power of social media. In this post, we discuss the top trends that are disrupting or opening up new vistas for market research.
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